Do you think your marketing plans and strategies at the height of the boom work as well for you today as they did then? Think again. Itís time to reconsider how you promote yourself and attract new business. Itís time for a real estate marketing REBOOT.

In this one-day course, students will revisit marketing fundamentalsóbranding, relationship marketingówith an emphasis on electronic toolsósocial media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.
   

Chapter 1: Marketing Strategy

• Review the framework to develop an effective marketing strategy

• Identify tips to take marketing to the next level

Chapter 2: The Buyer

• Analyze the profile of todayís buyer

• Examine various motivations for working with a buyerís representative

• Determine appropriate marketing techniques and tools based on buyer expectations

Chapter 3: Personal Branding for Todayís Buyerís Representative

• Describe the ABRÆ value proposition

• Determine what makes you and your services unique and memorable

• Develop a personal brand

Chapter 4: Relationship Marketing in an e-World

• Classify spheres of influence to facilitate networking

• Examine networking strategies to attract prospects and referrals

• Review best practices for maintaining contact information

• Follow federal Do Not Call, Do Not Fax and CAN-SPAM laws

Chapter 5: Marketing Tools: Traditional Techniques with a Twist

• Evaluate marketing tools available to reach potential clients and customers

• Identify factors to consider when selecting and using various marketing tools

Chapter 6: Marketing Tools: Electronic and Multimedia

• Evaluate marketing tools available to reach potential clients and customers

• Identify factors to consider when selecting and using various marketing tools

• Examine various strategies to ensure an effective Web presence

Chapter 7: Marketing Tools: Web 2.0

• Evaluate marketing tools available to reach potential clients and customers

• Identify factors to consider when selecting and using various marketing tools

• Examine strategies to develop effective blogs

• Determine how to use social media for marketing efforts

• Recognize opportunities to participate in online real estate communities

Chapter 8: Using Results

• Determine strategies to measure marketing effectiveness

• Evaluate and refine marketing strategy based on results